Our Core Values
Why I Got Into Home Care
Melanie Stover
Hi, I'm Melanie Stover. It's nice to meet you!
My story in Home Care begins before I was even born- with my grandfather- Frank Peterson. He was diagnosed with polio on the same day my Grandmother found out she was pregnant with her 3rd child. Within one year, he would be a quad. At the time, in the 1950s, they didn't have many resources, and the doctors told my Grandmother to "put Frank in a polio home – she was young and had children to care for she didn't need to worry about Frank." But my Grandma Helen said – "No way Frank is coming home with me!" and they turned the dining room into his bedroom. For the next 19 years, he could be home with his family with the help of my Grandmother, my Mom, her brothers, and private-duty nursing - Polio Nurses. The Polio Nurses would become the March of Dimes nurses. The Private Duty Polio nurses taught my Mom and her family how to care for my grandfather correctly – as a testament to the care he received, my Mom reports they turned him every 2-4 hours, and she proudly shares that in the 19 years he was at home he never had a wound from pressure! They made all kinds of adaptive equipment with household items! It's no wonder I became an Occupational Therapist after hearing all the creative uses of magnets, electric mixers, and a mouth stick for typing!
As an Occupational Therapist who worked for VNA, I saw firsthand that home health was where the rubber met the road and the impact home-based services made on patients and families.
I deeply believe that Home Health, Home Care, and Hospice are among the greatest secrets in healthcare.
I KNEW that by using an educational approach, I could expand the knowledge base of referral sources AND get people the care they deserved!
YOUR CARE!
I started Home Care Sales twenty-five years ago from my dining room in TN.
I have served as a coach, mentor, and sales leader to some of the best agencies in the country!
I am known for creating diagnosis-based selling techniques and bridging the gap between clinical/ops and sales.
My key to success is practical, proven protocols and frameworks that give representatives and owners repeatable referrals and results.
Rooted in my clinical background, I elevate the conversation of home health, hospice, and in-home care to new levels to help agencies get a seat at the post-acute care table and expand their presence and influence so that you can do what you do best – care for more patients and clients!
My "Selling = Profound Service" and Your mission is BIGGER than their "No" mindset, along with referral generating systems, have helped clients double and triple their revenues with raving referral sources year after year!
Today, I live on the Gulf Coast with my husband Chris and our twins, Donnie and Dylan.
Michael Masciocco
Director Of Sales
Hailing from upstate New York originally, Mike has spent his working life enjoying various different sales roles. For 6 years he managed a very successful cigar shop, where customer service was taken seriously, and unmatched.
Mike continues to bring that stellar customer service to every interaction with clients today.
In 2015, Mike relocated to Nashville, TN to work at PlayMaker CRM where he became close friends with Jason. Today, Mike oversees all sales processes at Home Care Sales and loves working with clients to deliver the perfect customized offering to fit their needs.
Outside of work, Mike enjoys anything related to cars, cigars and will rarely miss a Yankee game.
Casey Rausin, RN, CCM
Business Development and Partnerships Leader
Casey Rausin is a seasoned nurse leader and senior care strategist in the aging‑services industry. She helps home care and care‑management companies grow with strategy, clarity, and operational excellence.
Previously, as COO of Care Around the Block and Choices in Senior Care, Casey led the integration of care management and private‑duty home care building systems and high‑performing teams. Today, she consults with companies wanting to grow their care management businesses or add this service offering, facilitates mastermind groups for agency owners at HOMECAREceo and drives referral‑ready growth as Director of Business Development at HomeCareSales.
Casey wakes up every morning driven by one mission: make connections and meet more people so together, we can help the most people possible. When she’s not working, you’ll find her traveling or making memories with family and friends, because life’s best care always happens in good company.
Kelly Simmons
Consultant
Kelly Simmons is a proven business development leader with over 10 years of sales and marketing experience in home health, home care, and hospice. Holding a master’s degree in Industrial/Organizational Psychology, she combines deep industry knowledge with a strategic, people-centered approach to growth.
Kelly’s leadership helped grow a home health agency from an average of 20 monthly Medicare referrals to a record-breaking month of 126. She thrives on educating and mentoring sales reps, guiding them through a strategic sales process, and celebrating their success.
Based in southern Minnesota, Kelly is a proud mom to two adult children, ages 23 and 20. In her free time, she enjoys traveling, kayaking, fishing, spending time on the water, and taking walks.
Marla Smith
Consultant
Marla brings over 25 years of experience in senior care, home health, hospice, and in-home care to Home Care Sales. She has a proven track record of success in sales and business development. Her extensive knowledge and expertise make her an invaluable Home Care Sales team addition.
Michelle Matteson
Consultant
Michelle brings 35 years of national experience in sales, marketing and business development management in the pre and post-acute industry including hospice.
She holds a license for the Psychology of Persuasion program, through which she spent several years developing and delivering leadership, sales, and management programs tailored for women in business.
Michelle also is certified with the International Medical and Dental Hypnotherapy Association. She is also a certified neuro-linguistic practitioner and conducts workshops on mind/body methods for natural healing and release of unwanted habits.
